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In 1916, Keds created an American Classic: the first shoe with a soft rubber sole, so comfortable & quiet you could "sneak" up on your friends. This original sneaker, called "the Champion" has remained a style icon for over ninety years. Fresh new Keds designs combine the magic and optimism of the Keds brand with the stride rite sparkle and fit technology. From Keds that sparkle to innovative kids-only designs that feature collectable hairclips and charms, the brand is represents a new sense of classic American style, collective spirit plus the fit and quality Mom expects from stride rite.